Announcing a lower price is always good news, but when you're in the fashion industry, it's even better news! With this email template, you can quickly and easily let your customers know that you're reducing prices on some of their favorite items. When crafting your lower price announcement email, be sure to personalize it with your brand's voice and style. In addition, be sure to include images of the items that are on sale. This will help customers quickly identify which items they need to snap up at the new lower price!